SMS Messaging & A2P 10DLC Compliance

VitaRelay sends SMS messages to users who explicitly opt in during account registration. This page documents our messaging program, consent flow, and consumer disclosures in accordance with CTIA Messaging Principles & Best Practices, the TCPA, and U.S. carrier A2P 10DLC requirements.

Last updated: May 18, 2026

Brand information

Legal business name

VitaRelay, Inc.

DBA / Brand name

VitaRelay

Business type

Private for-profit (Healthcare technology / SaaS)

Industry / Vertical

Healthcare — Pharmacy & Practice Enablement

Country of registration

United States

Website

https://vitarelay.com

Support email

info@vitarelay.com

Support phone

1 (844) 252-5233

Messaging use case

Campaign type

Low Volume MixedAccount Notifications, 2FA, Customer Care

Sub-use cases

• Two-factor authentication (2FA) verification codes
• Account security alerts (new device sign-in, password changes, suspicious activity)
• Order status updates (order placed, shipped, delivered, exception)
• Prescription refill reminders for opted-in patients
• Operational alerts to pharmacy, practice, and affiliate users (new order, message received, payout sent)
• Occasional product announcements and re-engagement messages to opted-in account holders

Message volume

Low — typically fewer than 10 messages per user per month.

Audience

Registered VitaRelay account holders (pharmacy administrators, healthcare providers, affiliate partners, and patients) who have explicitly opted in during registration or in their account settings.

Embedded links / phone numbers

Links use the verified vitarelay.com domain only (no public URL shorteners). Phone numbers, when included, route to VitaRelay support.

Age-gated content

No. No alcohol, tobacco, firearms, gambling, or cannabis content is sent.

Consumer consent & opt-in flow

Consumers opt in to SMS messaging through a self-service web form during account registration on vitarelay.com/register. Opt-in is never assumed, pre-checked, or required to use the platform. A user can create and use a VitaRelay account without opting in to SMS.

Where consent is collected

The registration wizard for each user type (pharmacy, practice, affiliate, and patient) presents an unchecked SMS consent checkbox alongside the Terms of Service and Privacy Policy acceptance checkboxes.

Exact consent disclosure text shown to the user

SMS Notifications (optional). By providing my mobile phone number and checking this box, I agree to receive recurring automated text messages from VitaRelay for account verification (2FA), security alerts, order and prescription updates, and occasional service announcements. Consent is not a condition of purchase or of using the VitaRelay platform. Message frequency varies. Message and data rates may apply. Reply HELP for help or STOP to cancel at any time. See our Privacy Policy and Terms of Service.

Record of consent

VitaRelay stores, for each opted-in user: the user ID, mobile phone number, timestamp of opt-in, IP address, and the exact consent text version shown at the time of opt-in. Records are retained for the longer of (a) the lifetime of the account plus 24 months, or (b) any retention period required by applicable law.

Double opt-in for 2FA enrollment

For 2FA, users additionally complete a one-time-code verification of their phone number before SMS 2FA is enabled, confirming ownership of the device.

Sample outbound SMS messages & HELP / STOP responses

Carrier approval reference — every outbound message identifies the sender as VitaRelay and includes opt-out instructions. HELP and STOP keywords are honored automatically by our SMS provider.

Sample outbound messages

2FA verification code (transactional)

VitaRelay: Your verification code is 482301. It expires in 10 minutes. Do not share this code. Reply STOP to opt out.

New sign-in alert (account security)

VitaRelay: A new sign-in to your account was detected from Safari on macOS in Austin, TX. If this was not you, reset your password at vitarelay.com/reset-password. Reply STOP to opt out.

Order shipped (order notification)

VitaRelay: Your order #VR-10472 has shipped via FedEx and is expected to arrive Tue, May 21. Track: vitarelay.com/o/10472. Reply STOP to opt out.

Refill reminder (informational)

VitaRelay: Your prescription is ready to refill. Reorder in your portal: vitarelay.com/refills. Reply HELP for help, STOP to opt out.

Service announcement (occasional, opted-in only)

VitaRelay: New pricing tools are now live in your dashboard. Sign in to take a look: vitarelay.com. Reply STOP to opt out.

Required keyword auto-responses

HELP (also: INFO)

VitaRelay: For help, email info@vitarelay.com or call 1 (844) 252-5233. Msg&data rates may apply. Reply STOP to opt out.

STOP / END / CANCEL / UNSUBSCRIBE / QUIT

VitaRelay: You are unsubscribed from VitaRelay SMS. No further messages will be sent. Reply START to resubscribe.

START / UNSTOP

VitaRelay: You are resubscribed to VitaRelay SMS. Msg&data rates may apply. Reply HELP for help, STOP to opt out.

Consumer disclosures (required at point of opt-in)

Identity of the sender is clearly identified as VitaRelay in every message.

Recurring nature of the program is disclosed at opt-in.

Estimated message frequency: typically fewer than 10/month per user.

"Message and data rates may apply" is disclosed at opt-in.

Opt-out instructions ("Reply STOP") are provided at opt-in and in every message.

HELP instructions ("Reply HELP") are provided at opt-in.

Links to Terms and Privacy Policy are provided at opt-in.

Consent is not a condition of purchase or use of the platform.

Mobile information & data sharing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors supporting our messaging program, such as our SMS delivery provider (Twilio), is permitted only to operate the messaging service itself. All other categories of personal information exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

See our full Privacy Policy for additional detail.

Prohibited content

VitaRelay does not send, and prohibits its users from sending through the platform, any content in the following CTIA-restricted categories:

Sex, hate, alcohol, firearms, tobacco (SHAFT)

Cannabis or CBD product marketing

Gambling / sweepstakes promotions

High-risk financial services (payday loans, debt collection scams)

Get-rich-quick or pyramid schemes

Phishing or deceptive content

Public URL shorteners (bit.ly, tinyurl, etc.)

Third-party marketing on behalf of unrelated brands

Related policies

How we collect, use, and protect personal and mobile information.

Rules governing use of the VitaRelay platform and messaging.

Registration

See the live SMS consent checkbox in our signup wizard.

VitaRelay complies with TCPA, CTIA Messaging Principles & Best Practices, and U.S. carrier A2P 10DLC requirements.